How to disclose affiliate links

Disclosing affiliate links is an important element of maintaining transparency in online marketing.

 In today’s world, it’s never been more essential, to be honest and straightforward with audiences about the nature of your promotional activities; not only does it help build trust, but failing to do so can even lead to legal consequences.

If you want to learn more about how and when to disclose your affiliate links, this blog post will provide a comprehensive guide on everything you need to know! Dive in and educate yourself – let’s get started!

What is Affiliate Link Disclosures? 

Affiliate link disclosures inform the reader of your content and that you may earn a commission if they click through and purchase. 

These notifications must be visible to the visitor, usually at the top or bottom of each page where affiliate links appear. It’s important to disclose your affiliate relationships to comply with FTC regulations.

How to Write an Affiliate Disclosure Statement

An affiliate disclosure statement is an important part of any website or blog that promotes products or services through affiliate links.

This statement must be visible on your website and explain to visitors that you may earn a commission from purchases made via the affiliate links.

This statement aims to ensure full transparency so visitors understand there may be a financial incentive if they purchase.

When writing an affiliate disclosure statement, it’s important to provide clear and concise information about the potential for commissions you may receive from using affiliate links on your website or blog. Your statement should include the following:

– A mention that you are recommending products/services as an affiliate

– An explanation of how third parties (advertisers, affiliate networks, merchants) are involved

– A statement that you may earn a commission/income from purchases made through your site

– An explanation of how the commissions may be earned (e.g., linking to products/services from your website)

By including an honest and straightforward disclosure statement on your website or blog, you can help ensure transparency with visitors. Not only does this help to cultivate trust, but it will also ensure you comply with the relevant laws and regulations.

Affiliate Disclosure Examples

When it comes to disclosing affiliate links, there are a few options:

– Short Format: This is the simplest option and involves writing something like “This post contains affiliate links.” This should be placed near any linked items in your post.

– Long Format: You can also create a longer disclosure, which includes more information about affiliate links and how you use them. This format may suit pages like your About page or a dedicated Disclosure page.

– In-Context: Finally, you can write a disclosure for each link or mention you make. This format requires more effort but can be the most direct and clear method of disclosing affiliate links.

Regardless of your choice, it’s important to always be transparent with your readers. Ensure the disclosure is easily visible and can be seen by anyone visiting your page. This will help you stay legal and build trust with your readers.

Do I have to disclose affiliate links?

Yes, disclosing if you are using affiliate links on your website or blog is important. You must be transparent about these relationships with your readers and ensure they have all the facts before engaging with your content.

This will help foster trust between yourself and your audience and protect yourself from legal issues.

The Federal Trade Commission (FTC) has established guidelines that set out clear rules about disclosing affiliate links. 

These are known as the Endorsement Guidelines, and they state that “when recommending a product, bloggers must disclose any financial relationship between themselves and the company or individual who created it.”

You must include a prominent disclaimer on your website or blog stating that you affiliate with certain companies.

Ensure to include this at all points, for example, when recommending products or services through your content.

It’s also important to be clear and honest in your communications when promoting products via affiliate links. This means not exaggerating the benefits of certain products and not using deceptive techniques to promote them.

3 Best Practices to disclose affiliate links

Disclosing affiliate links is important in being transparent with your readers and viewers. It avoids any potential misunderstandings about the relationship between you and the affiliate. Here are three best practices to help you disclose your affiliate links:

1. Place Disclosures in Obvious Areas

When disclosing affiliate links, it’s important to ensure the disclosure is in an obvious area of your website or blog. This could be at the top or bottom of a post, on a sidebar, as part of a widget, and more. You want to ensure readers are informed about any affiliate links they may encounter when navigating your site.

2. Be Proactive in Disclosing Your Affiliate Links

It is important to be proactive in disclosing your affiliate links. This means that as soon as you post a link on your website, blog, or social media channels, you should disclose it clearly and openly.

To do this, you can use a disclosure statement at the beginning of your post or article that lets readers know you are an affiliate for the product or service you are linking to.

You can also use a badge or logo to call attention to your disclosure. It is important to be consistent in your disclosure statement and ensure it is easy to find.

You should also be sure that your affiliate link redirects to a secure page, such as an HTTPS page. This will help ensure your affiliate link is safe and secure for your readers.

Finally, make sure to review your affiliate agreements and stay up-to-date on any changes so that you comply with the terms of service.

3. Use Clear Language

When disclosing affiliate links, use clear language that a consumer can understand. Avoid jargon or technical jargon that might confuse the reader.

Use plain and simple language to make it easier for the consumer to comprehend what is being said. Additionally, be sure not to hide your disclosures in lengthy legal text.

Place them where they are easy to find and read so the consumer knows what they are getting into.

Finally, it is important to be specific when disclosing affiliate links; rather than just providing a general statement that you might earn money from referrals, provide details about how consumers can benefit from using your affiliate links – such as discounts or rewards.

How to disclose affiliate links on Facebook, Pinterest, and social media

When using affiliate links on social media, ensuring your followers know your relationship with the product or service is important. This is called “disclosure,” it helps ensure that any promotional material does not mislead your audience.

When creating posts on Facebook, Twitter, Pinterest, Instagram, and other social media sites, include disclosures in the comments section. 

A disclosure should be like this: “This post contains affiliate links.” This lets followers know that any purchases they make through your link may result in a commission for you as an affiliate partner.

In addition, some social media platforms require specific tagging and wording to denote affiliate content. 

For example, on Pinterest, you must include the hashtag “#ad” with any sponsored post. Using hashtags such as “#affiliate” or “#spon” on Facebook and Instagram would be best to denote that your post includes an affiliate link.

How Pretty Links Can Help You Disclose Your Affiliate Links

Pretty Links is a powerful WordPress plugin that helps you easily create, track, and manage your affiliate links. With Pretty Links, you can cloak or redirect all of your long, unsightly affiliate URLs so they’re easier to remember and share with your followers.

It also gives you valuable insights into how people are interacting with each of your links, allowing you to make better decisions about where and how you promote your affiliate links.

Most importantly, Pretty Links helps you comply with the FTC’s guidelines for disclosing affiliate relationships.

The plugin adds a rel=” nofollow” attribute to all your outbound links so search engines know they originate from an affiliated relationship.

It also automatically adds a “disclaimer” to each link, telling followers you may receive compensation if they purchase via your affiliate link.

Pretty Links is an incredibly powerful WordPress plugin that helps you manage, track, and disclose affiliate links from one easy-to-use interface.

With Pretty Links, you can cloak or redirect long URLs, get valuable insights into how people interact with your links, and comply with the FTC’s guidelines for disclosing affiliate relationships.


What is the best description for affiliate marketing?

Affiliate marketing is an online performance-based marketing strategy where a business rewards affiliates for each successful customer referral they make.

With this system, businesses can increase their reach and customer base while affiliates earn a commission for helping to drive sales. This cost-effective method is an effective way to cultivate a mutually beneficial relationship between businesses and affiliates.

How do you present affiliate marketing?

Affiliate marketing is a great way to increase reach, maximize exposure, and generate revenue. It involves partnering with affiliates who promote your products or services in exchange for a commission on each successful sale or referral they make. 

It’s an effective, cost-efficient way to earn extra income and build relationships between businesses and affiliates.

How do you write an affiliate sentence?

To write an affiliate sentence, clearly state that you are promoting a product or service for which you will receive a commission if the reader purchases or takes action. 

Be sure to include a link where the reader can find out more information and make their purchase. Also, be transparent about your partnership with the company whose products you represent.


This article on how to disclose affiliate links has been helpful. In conclusion, being transparent about your affiliations when promoting products online is essential.

Honesty and clarity are paramount for building customer trust and avoiding legal issues. Disclosing affiliate links should be a priority for anyone involved in digital marketing or e-commerce.

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