How to market artwork as an entrepreneur

Are you an entrepreneur looking for ways to market artwork and take your business to the next level? If so, then this blog post is designed just for you! 

Figuring out how to promote artwork as an entrepreneur can be overwhelming. It can feel like a major undertaking with many platforms, tools, and strategies available. But with some insight into the basics of marketing artwork, entrepreneurs like yourself can quickly discover the power behind managing their promotional campaigns. 

In this blog post, we’ll look in detail at different methods of getting eyeballs on art through SEO-specific techniques and creative marketing strategies that work best when promoting artwork online. Ready to move ahead? Let’s get started!

Call yourself an artist entrepreneur

The first step in getting eyeballs on your artwork is identifying yourself as an artist entrepreneur. Whether you are a painter, sculptor, or photographer, embracing the entrepreneurial side of creating art and using this identity to help define your marketing message is important. 

You should have a website that includes all of your work and a social media presence where you can share your work and connect with potential customers. 

Take the time to create a professional presence on these platforms so that people get an accurate impression of who you are as an artist.

Have an art website

The second step in marketing artwork is to have an art website. This is your chance to showcase the best of your work and provide information about you as a professional artist. 

Consider adding a portfolio page, blog section, and contact page to help people learn more about you and stay up-to-date with what you are creating. 

You should also ensure the website is optimized for mobile devices, which will help potential customers find it more easily.

Utilize social media platforms

The third step in marketing artwork effectively is to utilize social media platforms. These platforms are essential for connecting with people who could become customers of your art. 

Make sure that you post regularly and include hashtags related to the artwork you are creating. 

You should also engage with other artists and potential customers who comment or post about your artwork. This will help you build relationships and put your artwork in front of more people.

Create a network

The fourth step to marketing artwork as an entrepreneur is creating a network of individuals and organizations to help promote it. Connections with galleries, curators, and other artists can help you get opportunities to showcase your work. 

You should also network with industry professionals who can provide advice and feedback on making your artwork stand out. 

Finally, consider joining online communities and using social media groups related to art that can allow you to connect with more people and expand your reach even further.

Meet the artist experts

The fifth step to marketing artwork is to meet the artist experts. This could include attending art fairs, conferences, or workshops where you can learn from successful artists. 

You should also consider connecting with local creatives and joining an online mentor program that provides advice on best marketing your artwork. 

Networking with experienced artists can be a great way to get ideas and increase your understanding of the art market.

Show and sell your art in person

The sixth step to marketing artwork is to show and sell your art in person. This could include setting up a booth at an event or participating in an exhibition. 

Also, consider hosting events or workshops related to your artwork. Showing work in person can be a great way to connect with potential customers, build relationships, and get feedback on your work.

Identify Your Target Audience

The seventh step to marketing artwork is to identify your target audience. Knowing who you are creating work for can help inform the types of platforms, strategies, and campaigns that you use. 

Consider researching which social media platforms they are most active on and how to best reach them with your message. 

You should also consider what type of artwork they may be looking for, so you can tailor your campaigns to their interests.

Develop a Brand Identity and Story

The eighth step to marketing artwork as an entrepreneur is to develop a brand identity and story. This should include creating a unique logo, slogan, or tagline that helps people easily recognize your work. 

You should also consider creating content that talks about the experiences you have had as an artist, as well as any awards or recognition you’ve received. 

This will help people get to know the person behind the work and build a connection with them.

Utilize Digital Platforms to Reach Out to Potential Buyers

The ninth step in marketing artwork is to utilize digital platforms to reach out to potential buyers. This could include email campaigns, sponsored advertisements on social media, or creating a blog about your work. 

You should also consider using online marketplaces such as Etsy or Society6 to increase the visibility of your artwork. 

Taking the time to get creative with how you market art can make a big difference in your campaigns’ success.

Engage with Potential Customers

The tenth and final step in marketing artwork is to engage with potential customers. This could include responding to questions or comments about your work, offering discounts on purchases, or creating content to educate viewers about art. 

Also, consider connecting with influencers who can help you spread the word about your artwork. Taking the time to create relationships with potential customers can help build trust and increase their likelihood of buying from you.

Focus on Quality Over Quantity of Pieces

Remembering quality should be the focus when creating artwork for marketing purposes is important. Focus on producing fewer pieces of the highest quality possible and showcase your unique style. 

This will help you stand out from other artists and give customers a better idea of who you are as an artist.

Take Advantage of Networking Opportunities and Local Events

Finally, take advantage of networking opportunities and local events that can help you promote your artwork. 

Connecting with other creatives and attending industry events can be a great way to build relationships and learn more about marketing strategies. 

Additionally, consider submitting artwork to competitions or galleries in your area for additional exposure.

Creating a successful art business requires strategic marketing. By leveraging the tips and strategies outlined above, entrepreneurs can quickly learn how to promote artwork effectively and find success in their new endeavors. 

With the right tools, knowledge, and dedication, you can create a successful art business that stands out from the competition. Good luck!


What is the most profitable art business?

The answer to this question depends on the individual business model. There are various ways to monetize artwork, including private commissions, selling prints online or at markets, and creating products with artwork designs. Certain revenue streams may be more profitable, depending on your goals.

What type of art sells best?

This will depend largely on market preferences and trends. Artwork styles that are popular now can be a great way to draw attention, but it’s important to keep up with evolving tastes. Consider exploring different genres of artwork and experimenting with various approaches to gauge what resonates best with your target audience.

How do I promote my art?

There are many ways to market art, such as using social media, running ads, and partnering with influencers. Creating a website can also be a great way to showcase your portfolio and share information about upcoming shows or events. 

Am I an artist or an entrepreneur?

This is an important question when marketing artwork, as both roles, involve different skills and strategies. As an artist, your focus is creating art; as an entrepreneur, your focus is marketing that artwork. It’s important to understand the difference and develop a plan combining both aspects to have a successful business.


Entrepreneurs can make their work stand out by understanding and leveraging the basics of artwork marketing. From targeting specific audiences to creating visually appealing content, each strategy effectively promotes artwork as an entrepreneur. By taking the time to understand and develop a powerful marketing strategy, you can take your artwork business to the next level. With the right combination of tools and techniques, entrepreneurs have a wide range of options to help them promote their artwork and gain visibility. So get out there and start growing your business! Good luck!

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