How to market artwork as an entrepreneur

Are you an ambitious artist or entrepreneurial art lover looking to make your mark in the industry? Marketing artwork may be a great opportunity for you!

Whether you’re a professional painter, sculptor, photographer, or digital artist working hard to create stunning works of art – this post will help explain the tips and tricks necessary for effective and successful marketing strategies.

With these techniques at hand, launching an art career could be around the corner – plus attracting potential buyers along the way. Keep reading to learn how to promote your artwork and become a successful entrepreneur today!

What are business ideas for artists?

As an artist, you can turn your artwork into a sustainable source of income. Whether selling directly to customers or working with galleries and other retailers, there are many ways to market and monetize your artwork as an entrepreneur. Here are some business ideas for artists:

1. Sell original artwork online. 

If you want to reach a wider audience, setting up an online store is one of the best ways to get your artwork in front of potential customers.

You can sell original artwork, prints, and merchandise through your website or an online marketplace like Etsy.

2. Sell prints and other products featuring your artwork. 

Turn your artwork into digital prints and sell them online or through galleries. To increase your reach, you can also create products like t-shirts, mugs, and notebooks featuring your artwork.

3. Offer art classes. 

If you’re a skilled artist, consider sharing your knowledge by offering classes for drawing, painting, and other mediums. You could offer classes in person or virtually via video conferencing platforms.

4. Create an art subscription box. 

An art subscription box is a fun way to engage customers and promote your artwork. You can create boxes filled with original art and merchandise, writing materials, books, and other art-related items.

5. Start an art blog or podcast. 

If you want to share your artwork and reach an even larger audience, consider launching an art blog or podcast. You can share your work, discuss topics related to the art world, and connect with other artists.

5 Non-Negotiables When Building a Successful Art Business

When you are an artist and entrepreneur, there is no doubt that marketing your artwork can be one of the most difficult aspects of building a successful art business.

Fortunately, some key strategies will help you navigate this process with ease. Here are five non-negotiables when it comes to marketing your artwork as an entrepreneur:

1. Have a Clear Message:

You must have a clear, concise message about your artwork that speaks directly to your target audience. This message should be consistent across all your marketing channels and communicate the value you bring as an artist.

2. Utilize Digital Marketing:

With the power of digital technology, you can reach wider audiences and more quickly build awareness for your art than ever before. Investing in a robust digital presence can increase exposure and create meaningful connections with potential clients.

3. Network Effectively:

Building relationships is essential when it comes to marketing your artwork. Whether online or offline, invest time cultivating strong relationships with other artists, galleries, influencers, and collectors who can help spread the word about your work.

4. Focus on Quality:

Quality should be at the forefront of all aspects of your art business, from your artwork to the customer service you provide. By creating a product that stands out from the competition and delivering great service, you will gain loyal customers who become advocates for your brand.

5. Invest in Professionalism:

Making sure that everything associated with your art business looks professional is necessary if you want people to take it seriously. Investing in high-quality materials such as business cards, brochures, websites, logos, and signage can help ensure potential customers get a good first impression.

11 Tips to market artwork as an Entrepreneur

1. Establish your brand

Create a logo, website, and social media platform for your artwork business. Use these channels to promote yourself and showcase your work.

2. Develop relationships with other artists

Expand your network by connecting with other artists in the industry. You can join groups online or attend local events to meet like-minded creatives.

3. Have an eye-catching portfolio

Create a portfolio of your best works that shows potential customers what type of artwork you specialize in and how it looks. This is essential for marketing activities like email campaigns and digital advertising.

4. Connect with galleries

Keeping good relationships with gallery owners is important to get exposure to your artwork. Make sure to attend art shows and events to network with gallery owners in your area.

5. Reach out to publications

Contact newspapers, magazines, and other publications about featuring you or your artwork in a story or article. This is an excellent way of getting exposure to your work while giving your brand credibility.

6. Leverage online resources

Take advantage of the internet as a powerful marketing tool by creating content for websites such as YouTube, Medium, and other blogging sites focusing on art and design topics. You can also use social media platforms like Instagram, Facebook, Twitter, etc., to promote yourself and build relationships with potential customers worldwide.

7. Start a blog

Use a blog to share information about your business, show behind-the-scenes of the artwork creation process, and create relationships with potential customers.

8. Utilize email marketing

Email campaigns can be very effective in driving sales if used properly. Create an automated email series to welcome new subscribers and update them on your work.

9. Use paid advertising

Paid online ads such as Facebook Ads or Google Adwords are excellent ways to increase visibility for your artwork. However, ensure a well-defined target audience before launching any campaigns.

10. Host art events

Consider hosting meetups or workshops where people can come and learn more about the creative process behind your artwork while also having an opportunity to purchase pieces.

11. Tap into influencer marketing

Reach out to influencers in the industry who would be willing to promote your work through their social media platforms. This is a great way to increase visibility and attract potential customers.

These tips should help you get started with marketing artwork as an entrepreneur.


How do I market my art business?

As an artist entrepreneur, a few key steps exist to successfully market your artwork. First, creating a unique brand identity that reflects your style and mission is important. 

Building an online presence on social media platforms is the best way to get your work into the world and engage with potential customers or galleries.

How do you become an art entrepreneur?

Becoming an art entrepreneur requires dedication to your craft and a drive for success. First, you must create a business plan with a marketing strategy for promoting your artwork. 

You’ll also want to research the market, find potential customers, and connect with galleries or other venues to showcase your work. Finally, establish pricing structures that reflect the quality of your pieces and the cost of materials and supplies.

How do I sell my art to a business owner?

When selling your art to a business owner, it’s important to demonstrate the value of investing in an original piece. Make sure you have samples of your work available, and be prepared to answer questions about pricing, materials, and other details. 

Additionally, it’s beneficial to understand the business owner’s needs and tailor your pitch accordingly.

How do I sell my art professionally?

When selling your art professionally, you’ll want to create a comprehensive portfolio that showcases your best pieces. You should also be prepared for potential buyers by providing price lists, ordering information, and delivery terms. 

Additionally, staying on top of marketing trends and using social media platforms, email campaigns, and other tactics to reach potential customers is important.


This article has provided you with helpful advice as an entrepreneur on marketing your artwork. Whether through social media, artist profiles, or other online outlets, the key is ensuring your artwork is visible and reaches as many potential buyers as possible.

Remember, marketing your art isn’t just about selling it; it’s also about networking with other artists and creating relationships with galleries and buyers.

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